Google Business Profiles for a multi-location practiceOne accurate Google profile for every office.
A multi-location practice needs one Google Business Profile for each office patients can visit, with no duplicates. Use the same business name and categories across locations, and make each profile's address, phone, hours and booking link match that office's page on your website. Groups with 10 or more profiles of the same business can request bulk verification from Google.
When patients search for care nearby, Google shows business profiles next to the results. In a group practice, each office has its own profile, and keeping every one accurate is ongoing work.
One profile for each location
Google's guidelines say not to create more than one profile for each location. Each office that patients can visit gets one profile. A duplicate profile can send patients to the wrong place, so find and remove duplicates.
Keep names and categories consistent
Google asks chains to keep the same names and categories across all locations. Your business name should be your real-world name, as it appears on your sign and your website. Don't add taglines, keywords or extra details to it.
Profiles for providers
Google allows separate profiles for practitioners, such as doctors, who work in a public-facing role and can be contacted at the verified location during stated hours. Support staff should not have their own profiles. One practitioner should not have several profiles for different specialties.
Match each profile to its location page
Link each profile to its own location page on your website. Keep the hours, phone and services the same on both. When hours change, update the page and the profile together.
Verifying many locations
Google offers bulk verification when you have 10 or more profiles of the same business. Duplicate, suspended or disabled profiles don't count toward that number. Smaller groups verify each location on its own.
Adding a new location
You can add an opening date up to a year ahead. Once verified, the profile shows on Google in the 90 days before you open. See the new location launch.
Keeping profiles current
Posts, photos, holiday hours and review replies keep each profile useful. A review reply should never confirm that someone is a patient or mention their care. Our Growth Program handles this each month for every location.
Frequently asked questions
Does each location of a medical practice need its own Google Business Profile?
Yes. Each office patients can visit gets one profile, and Google asks you not to create more than one profile for the same location.
Should each doctor have a Google Business Profile?
Google allows profiles for practitioners who work in a public-facing role and can be contacted at the verified location during stated hours. Support staff should not have their own, and one practitioner should not have several.
Can we verify all our locations at once?
If you have 10 or more profiles of the same business, Google lets you request bulk verification. Otherwise each location is verified on its own.
Should all our locations use the same business name?
Yes. Google asks chains to keep names and categories consistent across locations. Use your real-world name, without taglines or keywords.
Who should own the profiles?
Your practice. Keep every profile in an account your practice controls, and add your agency or staff as managers.
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