Website structure for a multi-location practiceHelp every patient find the right office, service and provider.
For most multi-location practices, we recommend one website with a page for each location, plus shared pages for services and providers. Each location page carries that office's address, phone, hours, providers, services and booking link, matching its Google Business Profile. Service and provider pages then link to every location that offers them.
Patients come to a group practice website with one of three questions. Is there an office near me? Do you treat my problem? Can I see this provider? The structure should answer each one in a click or two.
The core pages
- Locations: a list or map of every office, linking to each location page.
- A page for each location: address, phone, hours, parking and directions, the providers at that office, the services offered there, insurance if it differs, and a booking link for that office.
- Service pages: one page per service or condition, listing the locations that offer it.
- Provider pages: one page per clinician, showing where and when they see patients.
- Booking: a path that asks for the location early, so patients book at the right office.
A simple address pattern
Keep page addresses predictable, such as /locations/springfield and /services/knee-pain. When you open an office, it gets a new location page and nothing else has to move.
Structured data
Add structured data to each location page so search engines can read the name, address, phone and hours. Use the same details as that office's Google Business Profile.
One site or several
One site keeps your brand, content and booking in one place, and each new office builds on pages you already have. A separate site makes sense when a location or service line runs as its own brand, such as a cosmetic clinic.
Write each location page from what's true there
Pages that differ only by city name give patients little reason to choose one office. Write each page from that office's providers, services, hours and directions.
Choosing a platform
WordPress suits groups with many locations, providers and services. Webflow handles linked collections for locations, providers and services well and gives your team a visual editor. Framer fits a smaller group with fewer pages. Compare the platforms.
How we help
We design and build multi-location websites, and our New Location Launch adds each new office to the site as you grow.
Frequently asked questions
Should a multi-location practice have one website or one per location?
Usually one website, with a page for each location. It keeps one brand and one booking path. A separate site makes sense when a location or service line runs as its own brand.
What should a location page include?
The address, phone, hours, parking and directions, the providers who work there, the services offered there, any insurance differences and a booking link for that office.
How should location pages be organized?
Under one predictable pattern, such as /locations/city-name, linked from a main locations page and from every service and provider page that applies.
Do location pages help with local search?
They give patients and search engines the details for each office, and give each Google profile a matching page to link to. Rankings depend on many factors outside the website, so we don't promise positions.
What is the best website platform for a multi-location practice?
WordPress suits groups with many locations, providers and services. Webflow handles linked collections for locations and providers well, and Framer fits a smaller group with fewer pages. We recommend one after looking at your locations and who will update the site.
Tell us about your project
Share what you are planning, the platform you prefer and any timing. You’ll hear from us within one business day.