How to market a new practice locationGet a new office found, booked and measured, in that order.
To market a new practice location, start with what patients check first: a page for the office on your website and a verified Google Business Profile with the same name, address, phone and hours. Then add the office to the main directories, connect online booking for its providers and track calls and bookings for that location. Ads and social posts come after, once the basics are live and you can measure them.
A new office starts with no reviews and no search history. Patients will look it up on Google, hear about it from your current patients, or be referred. Each step below makes the office easier to find and easier to book.
1. Give the office its own page
Add a location page to your website with the address, phone, hours, providers, the services offered there, parking and directions. Use the exact name, address and phone you'll use everywhere else. Add structured data so search engines can read those details. How to structure a multi-location website.
2. Set up the Google Business Profile early
Google lets you add an opening date up to a year ahead. Once you verify the profile, it shows on Google in the 90 days before you open, and you can post updates and photos in that window. Patients can't leave reviews until you've opened. Google profiles for several locations.
3. Make the listings match
Add the office to the main healthcare and local directories with the same name, address and phone as its page and Google profile. Mismatched details send patients to the wrong place.
4. Connect booking for that office
Set up online booking for the new office's providers and appointment types, and link to it from the location page and the Google profile. If you book by phone, make the number and hours easy to find.
5. Track calls and bookings by location
Give the new office its own tracking, so you can see which searches, listings and campaigns lead to calls and bookings there. Keep patient details out of analytics. If a call tracking tool records or stores calls, use a provider that will sign a business associate agreement with your practice. HIPAA-safe call tracking.
6. Tell the patients you already have
Announce the new office on your website and Google profiles, and to current patients through the channels you already use with them.
7. Add ads once the basics are live
Search ads can bring in patients around the opening. They do more once the page, profile and booking are live, because every click lands somewhere a patient can book.
How we help
Our New Location Launch covers steps 1 to 5 and the announcement, as a one-time setup for each location. Ads are an optional add-on after launch.
Frequently asked questions
What is the first step in marketing a new practice location?
A location page on your website and a verified Google Business Profile with matching details. Your listings, booking links and ads all point back to those two.
How early can a new office appear on Google?
Google lets you add an opening date up to one year ahead. After verification, the profile shows on Google in the 90 days before the opening date.
Should a new location have its own website?
Usually not. A page for each location on your main website keeps one brand and one place to book. A separate site makes sense when the location runs as its own brand.
Should we run ads for a new office?
They can help around the opening, once the location page, Google profile and booking are live. We offer them as an optional add-on after launch.
How do we know if the new location's marketing is working?
Track calls and bookings for that office separately from your other locations, by source. Then you can see what each search, listing or campaign brings in, with patient details kept out of analytics.
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