New Location LaunchOpening a new office? Get it found and booked like the rest of your practice.
Health Site Works launches a new practice location online: a location page on your website, a verified Google Business Profile, matching listings, online booking for that office and call tracking, so you can see what the new office's marketing brings in. It's a one-time setup for each location, and every account stays in your name.
Patients will look up your new office before they call. They need to find it on Google, see the right hours and providers, and book at the right location. We set all of that up for each new office you open.
What's included
- Location page: a page on your website for the new office, with its address, hours, providers, services, directions and the structured data search engines read.
- Google Business Profile: created and verified for the new office, with the same name, hours and phone as its page. If you haven't opened yet, we add your opening date so patients can see it's coming.
- Listings: the new office added to the main healthcare and local directories, with the same name, address and phone everywhere.
- Online booking: your booking tool set up for the new office's providers and appointment types, where your scheduling or records system supports it, and linked from its page and Google profile.
- Call and booking tracking: tracking for the new office, so you can see which searches, listings and campaigns lead to calls and bookings there. Patient details stay out of analytics.
- Launch content: an announcement for your website and Google profile, plus local pages for the new area.
- Handover: a short walkthrough and a one-page guide to what was set up. Every login is in your name.
How it works
- One short call. We go through the new office, its providers and services, your booking setup and your opening date, and agree on the scope and price before any work starts.
- We set it up. The location page and Google profile first, then listings, booking and tracking, then the launch content. You look at drafts and tell us what to change.
- Handover. We walk you through what's live and where each login sits.
Your current website, or a new one
If your current website can take a new location page cleanly, we add it there. If the site can't grow by location, we'll tell you, and we can rebuild it on WordPress, Webflow or Framer as a separate project. Compare the platforms.
After launch
Growth program (optional, monthly)
- Google profiles kept current across every location
- Search content for each location and service
- Review replies drafted for you to approve
- A monthly report of calls, bookings and search visibility by location
- See the growth program.
Add-ons (optional)
- Launch ads: Google Search ads for the opening, once the new office is set up and you have a monthly ad budget.
- Social media management: a set number of posts a month on each platform you choose, from a monthly batch you approve. Priced per platform.
Frequently asked questions
How do you launch a new practice location online?
We add a page for the new office to your website, create and verify its Google Business Profile, list it in the main directories with matching details, set up booking for its providers and add call and booking tracking. Then we hand everything over in your name.
Can the Google profile go up before the office opens?
Yes. Google lets you add an opening date up to a year ahead. Once the profile is verified, it shows on Google in the 90 days before you open, and you can post updates and photos in that window. Patients can't leave reviews until you've opened.
How much does a new location launch cost?
Every proposal is based on your actual scope: the new office, your current website and the tools that need connecting. After a short call, we recommend a scope and send a clear proposal with the price.
Do we need new software for the new location?
Usually not. We set up the new office in the tools you already use for booking, intake and phones. If something is missing, we recommend options and set up the one you choose.
Can you run ads for the opening?
Yes, as an optional add-on once the new office is set up and you have a monthly ad budget.
Tell us about the new location
Share where it is, when it opens and what you'll offer there. You'll hear from us within one business day.