Senior living website design
Choosing senior living is often a family decision made under some pressure. Adult children research options for a parent, and future residents want to picture daily life. We design and build senior living and assisted living websites that answer their questions clearly and make it easy to plan a visit, on WordPress, Webflow or Framer.
Who the website serves
Most visitors are adult children comparing communities, sometimes from another city. Future residents care about daily life, dining and independence. Referral partners such as hospital discharge planners need quick facts. Each group needs a clear path to what matters to them and a simple way to ask a question or book a tour.
Pages most communities need
- Levels of care: independent living, assisted living, memory care and respite, each explained plainly.
- Life at the community: dining, activities, wellness and a sense of the people.
- Floor plans and pricing approach: apartment types and what affects monthly cost, with pricing shared the way your team prefers.
- Tours and next steps: scheduling a visit, what happens on a tour and how move-in works.
- Paying for care: private pay, long-term care insurance and other options, explained without promises about coverage.
- Careers: open roles for caregivers, nurses and staff.
Readable, accessible design
Many visitors are older or reading on a phone at a stressful moment. We use large readable type, strong contrast, simple navigation and clear calls to action, and we test with keyboard navigation and zoom.
Tours and inquiries
Tour requests and inquiries are the main goal of the site. We design short forms, connect them to the CRM or senior living software your team uses and route each inquiry to the right community if you operate more than one.
Choosing a platform
WordPress suits operators with several communities, many pages and a busy careers section. Webflow works well for a single community that wants strong visual design and easy editing. Framer fits a smaller, image-led site. Compare the platforms.
How a senior living website project runs
- Define: we review your current site, communities, levels of care and inquiry process, then agree the pages and who does what.
- Design: we design the care, life and tour pages around how families research.
- Build and review: we build the site, connect inquiry forms to your systems and test readability and accessibility across devices.
- Launch and hand over: we launch, redirect old pages and show your team how to update floor plans, events and openings.
Bellwyn Commons
Senior living community website. Select a view to see the full design.
Frequently asked questions
Can the website support several communities?
Yes. Each community can have its own pages, contacts and tour requests, with shared content managed once for the whole organization.
Should we publish pricing?
That is your decision. We can show starting ranges, explain what affects monthly cost or invite families to ask, and design whichever approach you choose to read clearly.
Can families schedule a tour online?
Yes. A short tour request or a scheduling tool can sit on every page, routed to the right community.
Will the site work for older visitors?
We design for readability: large type, strong contrast, simple navigation and clear buttons, tested with zoom and keyboard navigation.
How much does a senior living website cost?
Every proposal is based on the actual scope: communities, pages, inquiry tools, content and any migration. Tell us about your community and we will recommend a scope and send a clear proposal.
Tell us about your project
Share what you are planning, the platform you prefer and any timing. We will review it and follow up with the next step.