Health insurance and insurtech website design
Health insurance websites serve shoppers, members, employers and brokers, and each group arrives with a different task. We design and build websites for health insurers, insurtech companies and benefits platforms that make those tasks clear, on WordPress, Webflow or Framer.
What the website needs to do
Shoppers want to compare plans and understand costs. Members want to find a doctor, see their benefits and get support. Employers and brokers want quoting and enrollment tools. The site needs a clear path for each, with plan information that stays accurate through every enrollment season.
Pages most insurance companies need
- Shop and compare plans: plan options explained in plain language, with comparison tools.
- For members: benefits, the member app or portal, finding care and support.
- For employers: small group or employer offerings and how to get a quote.
- For brokers: tools, materials and contacts.
- Find a doctor: a link or search for in-network care.
- Disclosures and compliance: the plan documents and notices you are required to publish.
Plan content that stays accurate
Plan details change every year. We build plans, benefits and documents as structured content so updates happen in one place and every comparison and plan page reflects them.
Accessibility and plain language
Insurance websites serve everyone. We design to WCAG guidance, write in plain language and test with keyboard navigation and screen magnification.
Choosing a platform
WordPress suits insurers with many plans, documents and editors. Webflow handles structured plan content well with a visual editor. Framer fits an early-stage insurtech launch site. Compare the platforms.
How an insurance website project runs
- Define: we review your audiences, plans, member tools and compliance requirements, then agree the pages and who does what.
- Design: we design the shopper, member, employer and broker paths with your team.
- Build and review: we build the site, connect quoting and member tools and test accessibility.
- Launch and hand over: we launch, redirect old pages and show your team how to update plans and documents.
Plenmore Health
Health insurance company website. Select a view to see the full design.
Frequently asked questions
Can the site compare plans side by side?
Yes. Plans are structured content, so comparison tables and plan pages stay consistent when details change.
Can we have separate paths for members, employers and brokers?
Yes. Each audience gets its own navigation and pages, with links into the tools they use.
How do you handle required disclosures?
Your compliance team supplies and approves them, and we make sure they appear wherever they are required.
Can the site link to our member portal and find-a-doctor tool?
Yes. Member tools and provider search are linked or embedded wherever members need them.
How much does an insurance website cost?
Every proposal is based on the actual scope: audiences, plans, tools, compliance content and any migration. Tell us about your organization and we will recommend a scope and send a clear proposal.
Tell us about your project
Share what you are planning, the platform you prefer and any timing. We will review it and follow up with the next step.